I'VE NEVER TOLD ANYONE THIS
That’s the statement people have said to me countless times before during my radio interviews.
Giving people the space to open up and tell you about what really matters to them requires trust, respect and genuine connection. And when it happens, it's a privilege.
Today's business landscape has never been more competitive. Everybody's looking for an edge - better data, smarter technology and louder social media. So how do you cut through? Authenticity.
I grew up on a farm in Nowra, NSW. The family business was dairy farming and then timber cutting, and we lived a simple rural lifestyle. In my late teens, the city called and I spent 24 years living in Sydney - Australia's fastest city. I worked in every facet of real estate from tiny terraces in Paddington, to palatial piles on the waters edge at Vaucluse, selling and renting homes to A-list celebrities, high net worth individuals, and cashed up international buyers. I quickly learned that the values I had grown up with - honesty, trust, and respect - would stand me in good stead in such a fickle industry.
But I had an itch to scratch: media.
I had plenty of transferable skills, and set to work learning the ones that I didn't. I trained at the Australian Film Television & Radio School (AFTRS) in interviewing, research, and presentation, and bit by bit gained experience across multiple media platforms. I got my start on-air presenting radio programs across various timeslots and to a wide range of audiences with Grant Broadcasting, Australia's largest regional radio network. Now for television. I went on to present a number of TV commercials and regular guest host spots. And with my insatiably curious mind, I just had to know how things worked behind the scenes, and joined the Seven Network as a producer and researcher on the popular series 'Hot Property'. All this experience lead to invitations to M.C large corporate events for the likes of Coca-Cola Amatil, ING Bank, and even large Sydney music festivals.
In 2016 an opportunity arose as Breakfast Presenter at ABC Riverland. In that role I thoroughly enjoyed getting to know the South Australian community, and telling the stories of politicians and law-makers, artists and farmers.
In 2019 I managed various public relations projects, including a re-brand of one of Australia’s oldest wine grape co-operatives, and you can see the finished product here
If you're looking for someone who's passionate about people, communications and values, let's talk.